Friday 12 April 2013

Reebok drops Rick Ross over controversial lyrics

 Hip-hop artist Rick Ross learned Thursday he'd been dumped by the sportswear company Reebok after the company decided he hadn't shown an "appropriate level of remorse" for using lyrics in one of his songs that seemed to allude to raping a woman.
New York City Protest For Reebok To Fire Rick Ross
In the song "U.O.E.N.O," Ross raps: "Put molly all in her champagne, she ain't even know it. I took her home and I enjoyed that, she ain't even know it."

The drug mentioned in Ross' song is "molly," which is a slang term for a powerful form of the psychoactive drug MDMA, commonly called ecstasy.

Rick Ross’ controversial lyrics that seemed to promote date rape resulted in the superstar rapper-mogul being dropped as a spokesperson for Reebok.

After intense pressure from a number of organizations, including anti-sexism collective UltraViolet, the athletic company announced Thursday it had parted ways with Ross.

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok said in a statement to The Times.

No comments:

Post a Comment